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This advert was widely used in the British Legion's 2003 fund raising campaign.

Put aside, for the moment, anything that you may know about the British Legion and then study this ad closely. Can you work out what it is for?

An advert is designed to persuade or inform us about something: it uses words, pictures and sometimes sound to do this.
Adverts try to
     provide information
     Sometimes all three, and sometimes adverts try to sell or persuade in the guise
     of offering apparently neutral information.

What knowledge on your part is this advert relying on for its effect?
What is your source of that 'knowledge' and how much of it is interpretation rather than fact?